It’s a well-known fact in the property industry that the right team can make or break your estate agency. But how do top estate agents ensure they’re not just hiring warm bodies but the right people? The answer lies in effective persuasion techniques that not only attract the best talent but also keep them motivated and engaged. Let’s dive into some of the tried-and-true methods that can help you build a stellar team and create a thriving agency.
The Art of Persuasion: Why It Matters
In the competitive world of estate agency, the ability to persuade is crucial. Whether you’re trying to convince a potential client to list their property with you or encouraging a talented individual to join your team, your persuasive skills can set you apart from the competition.
Imagine this: You’re at a networking event, and you meet a brilliant negotiator who is currently employed elsewhere. They’re happy in their job, but you see potential in them that they might not even see themselves. How do you persuade them to consider your agency? It starts with understanding what motivates them and aligning your message to resonate with their values and aspirations.
Building a Winning Team: The Triple A Standard
One of the most effective frameworks for hiring is the Triple A Standard: Aptitude, Attitude, and Appearance. Each of these elements plays a vital role in ensuring that your team not only fits your agency’s culture but also excels in their roles.
1. Aptitude: Skills That Shine
When it comes to aptitude, you want to look for candidates who possess the necessary skills to thrive in the property market. This includes industry-specific abilities like property valuation, lettings management, and local market knowledge. However, don’t overlook the importance of soft skills such as listening, problem-solving, and empathy.
2. Attitude: The Heart of Your Team
While aptitude is essential, attitude is what truly makes a team member shine. A positive attitude can be contagious, fostering a collaborative and productive environment. Here are five key attitudes to look for:
Respect: A respectful team creates a supportive atmosphere. Look for candidates who value collaboration and trust among colleagues.
Pride: Individuals who take pride in their work and celebrate team achievements contribute to a motivated workforce.
Commitment: A dedicated team member is invaluable. Assess their commitment to your agency’s mission and values during the interview.
Innovation: Seek out individuals who embrace change and are willing to bring fresh ideas to the table. A growth mindset is crucial for adapting in a dynamic market.
Helpfulness: A helpful team member fosters a culture of collaboration. Their willingness to support others can significantly enhance team dynamics.
3. Appearance: First Impressions Matter
In the estate agency world, appearance can significantly impact first impressions. When clients walk into your office or meet your team, what do they see? A polished, professional appearance reflects your agency’s values and sets the tone for client interactions.
Think about your brand image. If you align with premium brands like Jo Malone or The White Company, your team’s appearance should mirror that sophistication. Establishing a clear dress code can help maintain this image, ensuring that your staff presents themselves in a manner that aligns with your agency’s ethos.
Training for Success: Elevating Your Team’s Skills
Recruitment is just the beginning. To maintain a high-performing team, ongoing training is essential. Regular workshops on personal branding, communication styles, and industry trends can empower your team to excel in their roles.
Consider hosting training sessions with industry experts who can provide valuable insights. I once organised a personal branding workshop for my team, and the feedback was overwhelmingly positive. Not only did it enhance their confidence, but it also elevated our agency’s overall image.
The Power of Culture: Creating a Supportive Environment
A strong company culture is the backbone of any successful estate agency. Encourage open communication, celebrate achievements, and foster a sense of belonging among your team members. When employees feel valued and supported, they are more likely to stay committed to your agency.
For instance, consider implementing regular team-building activities. These can range from casual outings to more structured workshops that focus on collaboration and problem-solving. The goal is to create an environment where everyone feels they can contribute and thrive.
The Bottom Line: High Standards Lead to Success
In the competitive landscape of estate agencies, maintaining high standards in recruitment and training is non-negotiable. By adhering to the Triple A Standard and fostering a positive company culture, you can build a team that not only meets but exceeds client expectations.
Remember, the estate agency market is ever-evolving, and so should your approach to hiring and team management. Stay adaptable, keep your standards high, and always be on the lookout for ways to improve your agency’s performance.
In conclusion, the art of persuasion is not just about convincing others; it’s about creating an environment where your team can flourish and your clients feel valued. By implementing these techniques, you’ll not only attract top talent but also cultivate a thriving agency that stands out in the property market. So, what are you waiting for? Start applying these strategies today and watch your estate agency soar!
******************************
When you’re ready, here are 3 ways we can help you:
1. Reach out for a call with Sam – choose from three different calls to help you overcome your specific challenges. All free and without strings. Grab a coffee and let’s get to work.
2. Come and spend the day with Sam and Phil, at AshdownJones’ HQ, in our beautiful Lake District. Meet the team, check out our systems and marketing, and enjoy meeting like-minded (non-competing) agency owners. We’ll even put on lunch! Book your place here.
3. Join our Facebook community of super-ambitious independent agents.
Hope to catch up with you soon and find out how you’re growing your business!
Till then,
Sam and Phil
