The AJ Mastermind is THE PLACE for independent estate agents who are committed to doubling their business in the next 12 months.

We’re genuinely obsessed
with helping estate agency
owners achieve everything
they’re capable of.

Since 2004, Sam has been helping independent estate agents build, grow and scale – profitably – through coaching and masterminds. 

In 2017, Phil joined her and launched AshdownJones, the gold standard of estate agents, for high value homes. We now teach the AJ methods to estate agents all over the UK, with challenges that include:

  • Getting stuck at a certain income level, unable to break through to the next level
  • Struggling to gain or retain market share against aggressive competition in their area
  • Trading unprofitably
  • Finding it hard to attract and retain the best team
  • Being overwhelmed by marketing methods, unsure what works and how to use it
  • Lack of stock
  • Not able to attract high-value homeowners

And every other kind of challenge you can think of!

And in that time, we’ve grown AshdownJones to an annual turnover of £950,000 (sales only) and being the number one agent in the Lakes for homes over £1 million. We’ve just branched out into the Yorkshire Dales too, so watch this space! 

We’ve done this through our GDR Plan™

Our proprietary GDR
Plan™ (Growth – 
Delivery – Results) 
helps you create
a beautiful and
profitable cycle of
leads, instructions
and referrals.

Our proprietary GDR Plan™ (Growth – Delivery – Results) helps you create a beautiful and profitable cycle of leads, instructions and referrals.

HERE’S HOW IT WORKS

GROWTH PHASE

LEAD GENERATION

Direct Mail – technical sales letters to targeted homes on a regular and consistent basis

Social Media – keeping you top of mind for your chosen audience, generating referrals and recommendations.

Authority Content – articles and graphics that position you as an industry expert and thought leader.

Sales letter for lead generation.
Use of mirrors for visual enhancement of small spaces.
Attract buyers with soft and romantic ambience.
12 Styling Tips to Wow your Buyers!

DELIVERY PHASE

BESPOKE PROPERTY MARKETING

Styling – making sure all your properties look beautifully ready for photography

Photography – lifestyle, twilight, drone and local images to showcase your homes

Brochures – a magazine-style brochure, beautifully printed, will market your agency more effectively than any glossy corporate could ever do

Styling for photograph
Presentable photography
Beautifully printed brochures for marketing
Styling for photography

RESULTS PHASE

REPUTATION

Referrals – the lifeblood of any agency, referrals from happy clients carry weight and credibility

Social Proof – a sold board outside a premium home in a great location says more about the success of your brand than any amount of marketing can do

Aspirational Brand – all the above steps position your agency as being THE agent for special, high value homes. Success breeds success, and homeowners are attracted to brands that stand for excellence

R1
R2
R3
R4

The biggest difference we see between the people who thrive and those who barely survive is TAKING ACTION to ensure the GDR Plan™ happens seamlessly and continuously.

You need: 

  1. A plan for success 
  2. The motivation to implement it
  3. The support of people who have achieved what you’re aiming for.

And that’s why we created the AJMastermind:
…to help you to create a clear strategy that’s unique to your business, but based on proven systems, and to give you the support you need to implement more quickly and effectively than you ever thought possible.

But be warned…

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THE AJMASTERMIND IS EXTREMELY
INTENSE

When you enrol, you will be fully immersed in working with our team for a full 12 months, including:

  • Regular live Mastermind events
  • ‘Behind the scenes’ at AJ for both you and your team members
  • Expert training days on the topics that matter the most to you
  • One-to-one coaching
  • Live Q&A sessions
  • Access to the AshdownJones expert team
  • Membership of our private Ignite Mastermind community
  • Access to the Academy™ (including many hours of training videos, downloadable tools and proven marketing examples)
  • …and much MUCH more.

As you can see, the AJMastermind is very ‘hands-on’. We don’t just teach;, we are implementing the same systems and strategies we show you in our own agency, every day. Not only that, but we share all our results with you too, so you can avoid our mistakes and duplicate our successes.

Over the next 12 months we will work together as a team...

…with the goal of building up your profile as the go-to agent in your area, generating more qualified and high value valuation leads and growing your pipeline – and doing all of that in a way that fits with the lifestyle you really want.



Get Started Now